At first, the taste was a bit overwhelming but then began to like the flavor, and was a bit surprised that it forms bubbles (lather) while brushing, lthen eaving a clean feeling after rinsing. I wouldn't recommend tryimg to apply this powder directly onto a toothbrush as you'll end up spilling a lot of it Instead just place a small amount in your hand and lick it off, then brush. Maybe weird but at least you don't waste it.