These chips are not deep fried and baked. At first glance, they are just like conventional chips - thin slices of crispy potatoes, perhaps not as fat as normal chips (3 times less fat!) And not as salty. They do not contain GMOs and trans fats. Very good choice in case, if you really want chips, but do not want to use carcinogens, fragrances and dyes. Her husband also liked, although he is not a fan of chips. This variety - very aromatic and spicy chips, with a taste of smoked, but still natural. Cons - inorganic, as well as greatly exaggerated Shipping-weight. It was nice poprobovat, but it is unlikely I will order more (because of the composition). I recommend the baked chips of the same company, but without additives. My other reviews read by clicking on my name next to the stars. If the review was useful to you, please click, yes or The end product reviews.