Giovanni, ColorFlage, Perfectly Platinum, Daily Color Defense Shampoo, 8.5 fl oz (250 ml)

• With an Exclusive Antioxidant-Powered UV Fade-Resistant System
• Embellish Platinums with an Exotic White Berry Blend for Lasting Multi-Dimensional Radiance
• Protect while Flaunting the Most Natural Grays to the Sassiest, Whitest of Blondes
• Eco Chic Technology
• Eco Chic Hair Care
• Beauty From the Elements is Chic on The Street

Flaunt your gray, light your white

Perfectly Platinum Colorflage Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji and Juniper synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.

Protect. Defend. Shield. Restore.

• Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
• Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
• Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
• Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.

Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage conditioner.

No animal testing